Brandi Carlile and Patagonia Partner to Benefit Honor the Earth
Brandi Carlile Song, “Turpentine (Live)”, Being Sold via the Patagonia Music Collective with Net Proceeds Going Directly to Honor the Earth
VENTURA, Calif. — Patagonia Inc., the environmentally minded apparel company, and some of music’s most talented artists, including Brandi Carlile have come together to form the Patagonia Music Collective in an effort to fund environmental activism. The program launched at www.patagonia.com/music.
The collective brings together musicians, fans and grassroots environmental groups. Artists, such as Brandi Carlile, have donated unreleased tracks that will be sold for $.99 with net proceeds going directly to the artist’s favorite environmental group.
Brandi Carlile and Patagonia have joined together to benefit Honor the Earth. When a fan, activist or customer purchases “Turpentine (Live)” for $.99 via the Patagonia Music Collective, net proceeds will directly go to Honor the Earth in the artist’s name.
“Patagonia is always looking for unique ways, above and beyond the 1% of sales we donate annually, to help fund the environmental movement,” notes Rob BonDurant, Patagonia’s VP of Marketing, “Musicians have been approaching Patagonia for years asking how they can be involved in the enviro work we do. This is our answer. Artists generously donate unreleased tracks – and the enviro group receives money from the song’s sales to fund its work. We are very excited about facilitating a direct connection between an artist’s fans and the grassroots groups working to save the planet. We’re hopeful fans will learn more about the group and cause their favorite artist supports and personally get involved.” The tracks will be available at www.patagonia.com/music, through a dedicated iPhone® app and a web widget
player on participating artist’s websites. Fulfillment will be handled by iTunes®. Visit www.patagonia.com/music for details.
Patagonia views the “collective” as a new model for green giving, as well as a way to engage a non-Patagonia demographic in environmental activism. The Patagonia Music Collective will launch with 24 tracks with additional tracks released each subsequent week from established acts and emerging artists. Exclusive compilation records and more will be available at varying intervals at Patagonia stores worldwide.
Other musicians on board thus far include Jack Johnson, Pearl Jam, Bonnie Raitt and Jon Cleary, Maroon 5, Philip Glass, Zac Brown Band, moe., The Bad Plus, Blitzen Trapper, Mason Jennings, John Scofield, Piers Faccini, Switchfoot, Brett Dennen, Ky-Mani Marley, Sun Kil Moon, Umphrey’s McGee, Ben Solee, RaRa Riot, Spoek Mathambo, Taj Mahal, Toad the Wet Sprocket, Drive By Truckers, Bobby Long, String Cheese Incident, Ki: Theory, Moondoggies, Vusi Mahlesela, Disco Biscuits, O.A.R., Ziggy Marley, Los Lobos, Dawes, Abigail Washburn, Big Head Todd & the Monsters, Brandi Carlile and many more.